Are you still wondering why you may need a website or blog for your business? Well here are over 30 reasons why you need one . . .
You can easily create a blog
- Easier than newsletters for getting your idea across
- Can be added to or updated at any time, anywhere
- Long lasting ‘shelf live’ . . . they exist until you decide to delete them
- Offer a greater amount of credibility as viewers come to blogs to find information you are passionate about
- Easy to syndicate
- Excellent communication medium if you have an opinion to share, a product to sell or a brand to market
- Can be used as another strategy for marketing or communicating online
- Facilitates conversation, communication and community
- No confusion about blogging being spam, the way e-mails can often be looked at as spam
- Excellent method to share your company’s expertise, build additional web traffic, and connect with potential customers
- Allows you to share your expertise and knowledge with a larger audience . . . a powerful benefit for consultants and knowledge workers
Promote sales and marketing of your services
- Promote sales and expand your markets
- Provide product or service information
- Gain greater visibility
- Add another channel of communication to your customers
Create a pubic presence
- Communicate public relations messages
- Post news and press releases about new products, services, business, awards or promotions
- Generate a positive image of being technologically progressive
Improve access to information
- Quicker and easier to browse, search, scan and download vast amounts of information
After an initial (low) investment, reduce your overall ongoing costs
- Lower your Yellow Pages/advertising costs
- Lower your printing and shipping costs of brochures and/or documents
- Ongoing costs are only pennies a day
Improve your distribution
- Improve and expand the distribution of information to new audiences
- Enable multiple users simultaneous access to your most current information
Centralize control
- Changes to information are made at a central point, ensuring the accuracy of new or updated information for immediate distribution
Reuse information
- Eliminate the need to repeat the same information in several brochures or documents
- Link many users to a single, unified information source
Improve customer satisfaction
- Customers are served better when they have immediate access to the most current information, which results in improved response time and customer satisfaction
Maintain your competitive edge
- Your competition may already have a website
Additionally, keep in mind these facts if you implement a website
- You will be ‘open’ 24 hours a day, 7 days a week, 365 days a year
- You will have an immediate presence world wide